In order to use a portal, the user must have a funkey that belongs to said world, or have some form of artificial form of access (see Angus). The world is divided into different maps that are traveled to via portals. Funkeys is designed around the player using figures to unlock more games and traverse more of the world. The game was discontinued in January 2010. Funkeys won the Electronic Toy of the Year Reward. The game and toy line was started in 2007, and first exhibited by Mattel in February 2007 at the American International Toy Fair, where in which the collaboration with Radica Games and Arkadium was announced. Some of them include a Bobble Head, A Backpack clip, A 3D Board game and 2 CD Disks that have prototypes of the game. There was also a series of Wendy's Kids meal toys. Gameplay involves players placing figures in the hub -a special USB unit shaped to look like a larger version of the small figures-, which in turn appear in the game. When connected to the hub, each figure allows players to unlock new areas of the game. The hub is purchased in a starter pack with two of the collectible figures, and is required to play the game. There are over 45 different "species" of funkey, each coming in three color styles (normal, rare, and very rare). The integration between the game and toys consisted of a personal computer game that worked together with collectible figures that represent characters in the game. The product was exhibited by Mattel in February 2007 at the American International Toy Fair, designed by Radica Games, and the game software was developed by Arkadium. It began in August 2007 and was discontinued in January, 2010. Funkeys was a personal computer game and collectible figure set created by Mattel.
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